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The Frontier Project is a consultancy, working with both businesses and individuals. We design programs that help bring ideas to life and reposition clients to more advantageous positions. We're always looking for good ideas, provocative thinking and great experiences. This is our scrapbook. |
Car Warns When Your Blood Sugar Is Low - Technology Review
Your car may soon be able to warn you if your blood sugar dips, alert you to high pollen counts, and remind you to take your medication. Ford demonstrated the new in-car technology—currently a research project—this week at the Wireless Health 2011 conference in La Jolla, California.Many car manufacturers are now focusing on connecting their cars to everything. The question is if the car isn’t the wrong thing to connect everything to. At Volvo Cars 10+ years ago we were pretty convinced that personal mobile devices would take that niche so the car would provide the most value if it - if needed - became a seamless supporting infrastructure for all the personal devices. I still think we were right…
Ah, a new data source for On Star. The marketing potential is huge. Just think of the advertising opportunities.
Car is the new mobile?