A new study about how brands are perceived around the world reveals information worth considering. Turns out, most people don’t care about the brands they buy and wouldn’t even notice if 70% of the brands didn’t exist. But, what is interesting is this:

“According to the survey, 85 percent of consumers worldwide expect companies to be tackling major problems, whether environmental or social. That fact is reflected in another finding—53 percent of consumers surveyed said they would pay a 10 percent price premium for a product made responsibly, up from 44 percent last year.”

This presents a huge opportunity for brands to rethink approach and engagement. What can you do improve your customer’s life in a meaningful way?

Via GOOD.