Triggered by the financial crisis of 2008-09, in 2010 Droog began purchasing items from liquidation auctions—unused items that are functional yet for whatever reason left behind. Ranging from handkerchiefs to dog baskets and ceramic cups, over 5000 items were reclaimed into a collection of 19 new products.   

The next step in this endeavour is “New is the new new,” an upcoming model in collaboration with companies that enables them to make use of their dead stock, re-directing the creativity of designers into a more systematic and serious use of leftover inventories around the world.

(Source: unconsumption)